We are
reading “Bruce” by Peter Ames Carlin. This is a fascinating story of how Bruce
Springsteen grew from a normal youngster into the living, still relevant
musician. We choose the word “normal” because he really was just a kid who grew
up in a working class family. His introduction to rock music per se was
watching Elvis on TV and being fascinated by the whole concept. He begged his
Mom to rent him a guitar. He and “it” – his career – went from there.
In the mid
1990’s he talks about – Carlin writes – it being “…particularly important to a
veteran artist who couldn’t abide the prospect of being dismissed as a figure
from yesteryear.”
Springsteen
says, “You’re having a conversation with your audience. If you lose the thread
of that conversation, you lose your audience. And when people say so-and-so
don’t make any good records anymore, or people talk about favorite bands from
whom they haven’t bought any records of in the past fifteen years, I always
feel that the reason is they lost the thread of that conversation and the
desire to make that conversation keep growing.”
We believe
coaching is very similar. We are very much having a “conversation” with our
team. We talk about our values, our concept of “team”, and our commitment to
teaching life lessons, the value of swimming well not just fast. We promote
swimming in high school, college and Masters swimming.
In our
opinion, the talk is cheap; the conversation and the delivery of that
conversation is that which distinguishes relevant coaching. A whiteboard
workout is useful if it helps explain a complex set. It does not ever take the
place of the personal interaction – the conversation – that distinguishes the
relevancy in the delivery of a program.
When we see
a whiteboard posted and a coach sitting on the sidelines we feel badly for the
swimmer and our profession.
A coach and
his/her program are only as powerful to the team as is the involvement in the
conversation. Rest on your laurels at your own peril.
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